IT’S ALL ABOUT THE FOOD was founded by Michele Di Pietro, an innovative culinary professional with 18 years’ experience in the industry, spanning both large-scale retail establishments and growing start-up companies.

With a degree in business from Georgetown University followed by 5 years as a Certified Public Accountant for Ernst & Young prior to graduating with top honors from The Restaurant School at Walnut Hill College, Michele brings a unique “right brain + left brain” approach to her culinary business style. Thanks to this unique background and blended skill-set, Michele has become a valuable advisor and strategist for an eclectic lineup of foodservice operations.

After 16 years in various management roles at Whole Foods Market – arguably the nation’s largest and most diverse fast-casual concept – Michele has become a seasoned expert at project managing and working cross-functionally to grow ideas from boardrooms to successful retail operations. During her career with Whole Foods Market’s Mid-Atlantic and Northeast Regions, Michele spearheaded over 30 varied food concepts and/or store venue launches, in addition to contributing to companywide culinary and marketing initiatives. Since leaving WFM, Michele has continued to embrace the complex challenges of the QSR and fast-casual environment by working with Organic Avenue (as Senior Director of Culinary Development), Luke’s Lobster, Sushiro USA, Perfect Picnic, and Hale & Hearty Soups.

Driven by a deep passion and energy for all things culinary while understanding what it takes to nurture foodie brainstorming sessions into profitable realities and practical business models, Michele actively seeks clients for whom she can make the greatest impact.

As a new or existing business owner, Michele can help translate your culinary vision:

• Do you need a complete category audit and menu overhaul?
• Do you have a single product or seasonal specialties to introduce to customers?
• Do you need a brand refresh with updated cost analyses?
• Do you have a great new idea and basic business plan, but have no idea where to start?